Most of you will be surprised that your sales funnel has been created and already exists. One thing that matters most when it comes to your sales funnel, Website optimization. Each of the sales funnels stages has to impact on your consumer behavior.

Starting with your website. It allows you to gain information from data and better understand your audience. The sales funnel becomes even easier to understand when you relate it to how your audience navigates your website.

So what is a sales funnel you ask? let’s look.

What’s a sales funnel.

The simplest explanation of a sales funnel: The path website visitors take on the way to buying your product or service. Some people never leave the top of the sales funnel, while others reach the very end.

You have total influence over how many people reach the bottom of that sales funnel though. Let’s look at a brick-and-motor sales funnel as it may play out.

The people at the top of the sales funnel walk into the store. They’re “just browsing.” A sales associate greets them warmly and offers assistance.

A customer sees a rack of T-shirts on clearance. He or she thumbs through the rack, and a sales associate connects with him. She tells him she can offer a further discount if he buys three or more T-shirts.

The customer’s intrigued by the offer and selects four T-shirts. Then, at the point-of-sale, the sales associate recommends a hat with the same theme as one of the T-shirts. The customer adds the hat to his purchases, pays for the items, and leaves.

That’s not the end though, as the customer comes back 3 weeks later and buys more t-shirts! This same process plays out on your site. Instead of sales assistance, you have pages that help guide visitors through that sales funnel.

Whys it’s important

Your sales funnel illustrates the path websites visitors take before making a purchase. To understand the funnel can also help you find holes in your funnel – places where the visitor drops out.

If you don’t understand your sales funnel, you can’t optimize it. We’ll go into the specifics of how the funnel works below, but for now, understand that you can influence how visitors move through the funnel and whether they eventually convert.

Understand the 4 sale funnel stages

It’s easy to remember the four sales funnel stages by the acronym AIDA: Awareness, Interest, Decision, and Action. These four stages represent your prospective customer’s mindset.

Awareness

The moment when your first catch a consumer’s attention. It might be through a Facebook post shared by a friend or a google search. They become aware of your business and what it offers.

Most often the awareness stage is more a courtship. You are trying to woo the potential consumer to return to your site and engage more with the business.

Interest

When the customer reaches the interest stage in the sales funnel, they’re doing research and comparisons shopping weighing out pro’s and cons. This is the time to swoop in with great content that helps them but doesn’t sell to them.

If you’re pushing a product or service from the start then you’re turning off the customer and chasing them away. The goal at this stage is to establish your expertise and help them make an informed decision.

Decision

The stage of the sales funnel where the customer is ready to buy. He/she might be considering two or three options – fingers crossed you are in those options!

This is the time to make your best offer, it could be free shipping if your competition isn’t offering that, or it could be a bonus product or discount code. Make it irresistible that your lead can’t wait to take advantage of it.

Action

The very bottom of the funnel. the customer acts. He/she purchase your service or product and becomes a part of the ecosystem.

Just because a consumer reaches the bottom of the funnel, however, doesn’t mean your work is done. Action is for the consumer and the marketer. You want to do your best to turn one purchase into 10, 10 into 100, and so on.

In other words, you’re focusing on customer retention. Express gratitude for the purchase, invite your customer to reach out with feedback, and make yourself available for tech support, if applicable.

How to build a sales Funnel fast!

You’re stoked now, right? You want to create a sales funnel now — and fast. Don’t worry it actually really easy!

Step 1: Analyze Your Audience’s Behavior

The more you know about your audience, the more effective your sales funnel becomes. You’re not marketing to everybody.

Check out Crazy Egg and start creating Snapshots. These user behavior reports help you monitor site activity and figure out how people engage with your site.

Where do they click? When do they scroll? How much time do they spend on a particular page? All of these data points will help you refine your buyer personas.

Step 2: Capture Your Audience’s Attention

The only way your sales funnel works is if you can lure people into it. This means putting your content in front of your target audience.

Take the organic route and post tons of content across all of your platforms. If you’re willing to spend more cash, run a few ads. The ideal place to run those ads depends on where your target audience hangs out.

Step 3: Build a Landing Page

Your ad or other content needs to take your prospects somewhere. Ideally, you want to direct them to a landing page with a can’t-miss offer.

Since these people are still low in the sales funnel, focus on capturing leads instead of pushing the sale.

A landing page should steer the visitor toward the next step.

You need a bold call to action that tells them exactly what to do, whether it’s downloading a free e-book or watching an instructional video.

Step 4: Keep in Touch

Don’t forget about your existing customers. Instead, continue reaching out to them. Thank them for their purchases, offer additional coupon codes, and involve them in your social media sphere.

All in all, it’s important to ensure your business sales funnel is optimized, understood and streamlined for the customer. Doing this will dramatically increase your sales and customer experience.

Need help with your site’s sale funnel? contact us below! If you need more info, ensure to check out other blogs here, plenty of great value free every week!